Dr. Satadruti Chakraborty Banerji
SACT CATEGORY 1
Email: [email protected]
Ph No.: 09874614853
Web Address: 1910 Nayabad flat no. 3


Educational Qualifications
DegreeUniversityYear of PassingAwardRank
PHDUNIVERSITY OF CALCUTTA2024AWARDED 
MPHILUNIVERSITY OF CALCUTTA2017AWARDED2nd in M.Phil
MCOMST.XAVIER'S COLLEGE  1st in M.Com
BCOMST.XAVIER'S COLLEGE   
WBHSESt.John's Diocesan Girls H.S. School  1st in Commerce
WBSEBSt.John's Diocesan Girls'H.S.School   
Ph.D./M. Phil. Thesis (2)
InstitutionAwarded/OngoingYearTitle
UNIVERSITY OF CALCUTTAPHD AWARDED2024AN INVESTIGATION INTO CONSUMER DECISION MAKING IN THE INDIAN E-TOURISM MARKET
UNIVERSITY OF CALCUTTAMPHIL AWARDED2017AN EMPIRICAL STUDY ON MEASUREMENT OF SERVICE QUALITY FOR E-WALLET SERVICES IN INDIA

     Back To Top
Research Area
MARKETING MANAGEMENT, CONSUMER BEHAVIOUR
Courses Taught/Teaching
PRINCIPLES OF MANAGEMENT, BUSINESS LAW, COMPANY LAW, E-COMMERCE AND BUSINESS COMMUNICATION, INDIAN FINANCIAL SYSTEM, AUDIT, CONSUMER BEHAVIOUR, INTERNATIONAL AND RURAL MARKETING, ENTREPRENEURSHIP DEVELOPMENT AND BUSINESS ETHICS
Teaching Experience (3)
Name Of The InstitutionPosition HeldPeriod
HERAMBA CHANDRA COLLEGESACT CATEGORY 12020- TILL DATE
HERAMBA CHANDRA COLLEGEGUEST LECTURER2018-2020
J D BIRLA INSTITUTEASSISTANT PROFESSOR2017

     Back To Top
Other Working Experience (1)
Name Of The OrganizationPosition HeldPeriod
CANARA BANKSWO2011-2013

     Back To Top
Chapter in Books (3)
Book TitleChapterPublisherYearISBN No
ECONOMY IN THE PANDEMIC AND BEYONDRESHAPING THE FUTURE OF INDIAN TOURISM, A STUDY ON PANDEMIC AND POST PANDEMIC TRAVEL BEHAVIOURSHSRA2021978-93-5506-019-8
INNOVATIVE BUSINESS PRACTICES IN A V.U.C.A. WORLDAN EXPLORATORY STUDY ON SERVICE QUALITY, CUSTOMER SATISFACTION AND PURCHASE INTENTION IN INDIAN E-TOURISM MARKETBHARATI2020978-93-89657-14-2
PIONEERING aPPROACHES IN DATA MANAGEMENTCOMPETITIVENESS AND SUSTAINABILITY OF ONLINE TRAVEL AGENCIES, A CASE STUDY ON FIVE LEADING TRAVEL AGENCIES IN INDIAIGI GLOBAL2024E-BOOK- DOI: 10.4018/979-8-3693-5563-3.ch003

     Back To Top
Paper Published in Journal (5)
Title of the paperJournal of publicationYearISSN NoVol No.Page Range
INVESTIGATING FACTORS AFFECTING CONSUMER DECISION MAKING IN THE E-TOURISM MARKET: A COMPARATIVE ANALYSIS OF ONLINE TRAVEL BOOKING INTERFACES AND USER GENERATED CONTENT ON DECISION MAKINGManager-The British Journal of Administrative Management20221746-127858204-220
DETERMINANTS OF ONLINE TRAVEL PURCHASE INTENTION: UNDERSTANDING THE MODERATING ROLES OF SOCIO-DEMOGRAPHIC VARIABLES IN THE CONTEXT OF A DEVELOPING COUNTRYStochastic Modeling & Applications20220972-364126178-189
A STUDY ON CONSUMERS' ADO PTION INTENTI ON FOR DIGITA L WALLETS IN I NDIAINTERNATIONAL JOUR NAL ON CUSTOMER R ELATIONS20182320-7515638-57
A STUDY TO IDENTIFY PARAMETERS THAT AFFECT CUSTOMER SATISFACTION FOR E-WALLET SERVICES IN INDIAGLOBAL JOURNAL FOR RESEARCH ANALYSIS20172277-816063-6
AN EMPIRICAL STUDY ON FACTORS AFFECTING CONSUMER DECISION MAKING IN THE INDIAN E-TOURISM MARKETTHIRD CONCEPT, An International Journal of Ideas20230970-72473669-73

     Back To Top
Paper Presented (7)
TitleTheme DateOrganizing Institution
Consumer Attitudes on e-wallet services: An Empirical Study Based on India- AWARDED BEST PAPERNational Conference on Global Dynamics of Business Environment: Issues and ChallengesJD BIRLA INSTITUTE
AN EXPLORATORY STUDY ON SERVICE QUALITY, CUSTOMER SATISFACTION AND PURCHASE INTENTION IN INDIAN E-TOURISM MARKET- AWARDED BEST PAPERInternational Conference on INNOVATIVE BUSINESS PRACTICES IN A V.U.C.A WORLD held at St.Xavier's College, January 2020St. Xavier's College
A Study to Identify Parameters that affect Customer Satisfaction for e-wallet services in IndiaAnnual International Conference on ManagementJD BIRLA INSTITUTE FOR MANAGEMENT
COMPETITIVENESS AND SUSTAINABILITY OF ONLINE TRAVEL AGENCIES IN INDIA: A CASE STUDY ON FOUR LEADING INDIAN ONLINE TRAVEL FIRMSICCEEM held on Feb 2023St. Xavier's College
AN EMPIRICAL STUDY ON FACTORS AFFECTING CONSUMER DECISION MAKING IN THE INDIAN E-TOURISM MARKETInternational Conference on Management and Business Practices held on Jan 2023ALIAH UNIVERSITY

More      Back To Top
Conference/Seminar Papers Published (2)
Title of the paperConferenceYearVol NumberPage Range
Consumer Attitudes on e-wallet services: An Empirical Study Based on IndiaNational Conference on Global Dynamics of Business Environment: Issues and Challenges held at the J.D. Birla College on 31st August and 1st September,2017.2017 15-21
AN EXPLORATORY STUDY ON SERVICE QUALITY, CUSTOMER SATISFACTION AND PURCHASE INTENTION IN INDIAN E-TOURISM MARKETInternational Conference on INNOVATIVE BUSINESS PRACTICES IN A V.U.C.A WORLD held at St.Xavier's College, January 20202020 320-331


Conference/Seminar Workshop Attended (1)
ThemeDateOrganizing Institute
FDP ON ONLINE TEACHING MODULESAUGUST 2020K K DAS COLLEGE

     Back To Top
Scholarships/Fellowships/Awards (1)
NameAwarded byYear
JUNIOR RESEARCH FELLOWSHIPUGC2014

     Back To Top
Any other relevant information
CLEARED NATIONAL ELIGIBILITY TEST FOR ASSISTANT PROFESSOR WITH JUNIOR RESEARCH FELLOWSHIP      Back To Top